Macquarie initiates 'Underperform' rating on Meesho, sees 25% downside. Here's why

Macquarie has initiated coverage on Meesho with an ‘Underperform’ rating and a target price of Rs 125, implying nearly 25% downside. The brokerage believes declining average order values and modest per-order economics could limit profitability, despite strong user growth, improving engagement metrics, and the company’s focus on free cash flow.